A friend of mine is currently working out in Mumbai. We spoke on the phone a couple of days ago and his default position had moved to permanent incredulity when discussing the IPL.
'Every game is sold in the same way the FA Cup Final is in the UK - massive build up, pre-match analysis, posters and flags all over the place - and that's just for a simple group game. Lord knows what it's like when the final is on - the whole country is likely to explode.'
'The quantity of ads during play is remarkable. It makes Sky look restrained. They even manage to slot ads in between balls!'
The commentators are like that Hollywood director who said 'start with an earthquake and build up from there'